We noticed that the world of B2B buying has fundamentally changed while the sales systems are struggling to keep up. A new way is needed. Buyers spend as much as 62% of their buying time doing independent research, and only 5% of it with a sales representative.
B2B buyers now expect a digital-first, easy, consumer-like buying experience. They want to see all information in one place, collaborate with sellers in a more targeted way and get to a purchase decision with the right insights, faster. This is what Contiq delivers.
Rahul Kapoor, Founder and CEO
A builder at heart, Rahul is on his third act of re-imagination. This time - B2B Sales.
In the past, he has launched category-defining Analytics and ML products at VMware (Customer Analytics Platform), EMC (Self-Tuning Storage Management for VMAX) and Synopsys (IC Validator), scaling them from zero to $200MM+ by building and scaling high-performance teams.
We aim to convert our customers into raving fans. We listen to them, act on their behalf and obsess about exceeding their expectations.
We never forget that work is not an end. It is a means to be happy and make others happy. So, we take the time to laugh together, at each other and at ourselves.
We are artists at heart and technologists by trade. We are our own biggest critics. We don’t ship work we aren’t proud of, even if it means having an uncomfortable conversation.
We hustle to create work and deliver measurable and significant outcomes for our team and our customers.
We all make mistakes and have flaws, and we should be comfortable owning our mistakes and knowing it’s ok to mess up once in awhile. But we always want to learn from our mistakes.
Analysis is not easy, but synthesis is hard. But that is what our customers and peers expect from us - for us to do the hard work so it is easier for them.