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Contiq delivers that rare win-win:
Buyers get the exact solutions they need.
Sellers close bigger deals, faster.

We simplify b2b buying and selling

We're on a mission to transform the buying experience for both B2B buyers and sellers. Contiq provides buyers the tools they need to make the right buying decisions and B2B sellers the right insights to guide their buyers to close deals faster.

Our Story

We noticed that the world of B2B buying has fundamentally changed while the sales systems are struggling to keep up. A new way is needed. Buyers spend as much as 62% of their buying time doing independent research, and only 5% of it with a sales representative.

B2B buyers now expect a digital-first, easy, consumer-like buying experience. They want to see all information in one place, collaborate with sellers in a more targeted way and get to a purchase decision with the right insights, faster. This is what Contiq delivers. Contiq provides a digital-first buying experience that helps a buyer get to a purchase decision faster while supporting the seller with the right buyer insights and a more effective collaborative approach.

Companies such as VMWare, Deloitte, Informatica and other enterprise and mid-market companies use Contiq everyday and seeing shorter sales cycles, higher win rates and larger deal sizes. The new B2B buying and selling experience is here. 

Today, a purchase decision involves as many as 11 stakeholders. In a post-covid world, a seller could go to a company headquarters, meet the key stakeholders face-to-face and get sales insights in real time. Now, buyers are split across multiple virtual zoom rooms across the globe,  making it hard for a salesperson to gauge buyer intent and engagement. In this digital-first world, a new model for understanding buyer engagement is needed.

With this approach, instead of a fragmented information and buying experience, the buyer gets personalized, curated and collaborative experience. While the seller gets data-driven buyer insights around buyer intent, engagement, propensity to buy, sales-blockers and more.

Our Investors

DNX Ventures

Jason Calacanis

XG Ventures

LAUNCH Accelerator

Plug and Play

Z5 Capital

Hourglass Capital


Rahul Kapoor, Founder

Arun Lal, Founder

Our Values


We never forget that work is not an end. It is a means to be happy and make others happy. So, we take the time to laugh together, at each other and at ourselves.


We are artists at heart and technologists by trade. We are our own biggest critics. We don’t ship work we aren’t proud of, even if it means having an uncomfortable conversation.


We all make mistakes and have flaws, and we should be comfortable owning our mistakes and knowing it’s ok to mess up once in awhile. But we always want to learn from our mistakes.

Customer First

We aim to convert our customers into raving fans. We listen to them, act on their behalf and obsess about exceeding their expectations.


We hustle to create work and deliver measurable and significant outcomes for our team and our customers.


Analysis is not easy, but synthesis is hard. But that is what our customers and peers expect from us - for us to do the hard work so it is easier for them.


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